Let’s compare Kajabi vs Teachable in terms of its features, pricing, pros, and cons to help you select the right online course creator platform.
By Joanna Taylor • Updated 4 March 2025
Kajabi and Teachable are both trustworthy platforms for creating and marketing your online course.
Both have robust features for video hosting, analytics, marketing, course creation, and more.
However, when you scratch beneath the surface, there are quite a few differences to be aware of between Kajabi vs Teachable as an online course platform.
Teachable's primary focus is helping course creators share knowledge with simple online courses. Kajabi provides more comprehensive features for running a fully-fledged online business through selling courses, memberships and communities.
So, what should you choose: Kajabi or Teachable?
In this blog, we will compare Kajabi vs Teachable in terms of their features, pricing, pros, and cons to help you select the right online course platform.
Features | Kajabi | Teachable |
---|---|---|
Free Plan | No. 14-Day free trial available. | Yes ($1 + 10% transaction fee per sale) |
Starting price for paid users | $55/month billed annually ($69/month billed monthly) | $39 per month billed annually ($59 billed monthly) |
Ease of use | Steep learning curve due to extensive features | Very user-friendly, great for beginners |
Unlimited courses | No unlimited option – the highest tier gets 100 products | Yes - on Pro plan at $499/month billed annually |
Unlimited students | No | Yes |
Payment processing options | Integrates with Stripe, PayPal, Mobile Pay, Google Pay, Apple Pay, and more | Stripe and PayPal integration |
Merchant of Record | No | Yes - if you use Teachable pay built in gateway |
Transaction fees | 0% | 10% + $1 on the free plan, 5% on the Basic plan, 0% on other plans |
SCORM/HTML 5 Compliant | No | Yes |
Customization features | Extensive customization features | Basic customization options |
The ability to connect with any business tool you need (Email, CRM, Analytics, etc.) | No, only with Kajabi’s approved third-party integrations | Yes, with the public API |
Affiliate marketing | Advanced affiliate management tools | Basic affiliate management tools |
Templates | Wide range of templates for courses and marketing | Limited but effective course templates |
Let's take a closer look at both Kajabi and Teachable. We'll discuss their strengths, identify their weaknesses, and give you a well-rounded view of what you can expect with each platform.
Since its launch in 2010, Kajabi has empowered 100,000 experts in 120 countries to service 75 million students and make over $6 billion in sales with their online education businesses.
Kajabi is an all-in-one platform to sell online courses, membership, and coaching. It can work well for coaches, teachers, and community leaders. So, if a large part of your business comes from interacting with your audience, Kajabi is your best option.
When you choose Kajabi, you'll have access to a professional landing page builder, course builder, lead generation and marketing tools, and so much more. Plus, Kajabi provides users with real-time insights to help them dive deeper into business data to make informed decisions.
Kajabi's intuitive website builder offers a wide variety of pre-set themes that can be modified according to your needs. The drag-and-drop functionality lets you add different elements and customize the site however you want.
You can start designing your professional website by picking up a theme from the Kajabi collection or uploading your own. You can add images and videos in the background, change text, colors, font type, adjust spacing, and delete whatever you don't want. These can be used to easily create sales pages on your own website hosted with Kajabi.
You can add default pages like home, store, login, 404, thank you, and library for your blog. Create a dedicated long-form sales page, an opt-in page, and a coming soon page to encourage users to sign up.
You can easily create and edit blog posts on your website. Users can upload a video of a maximum of 4 GB, images, and tags to group similar blog posts.
Dive into a collection of analytics, including net revenue, subscription metrics, product progress, page views, offers sold, and more. These analytics will help you analyze how far you are from your goals.
The platform lets users create exclusive content to feature gated content. You can create as many membership pages as possible with as many offers. Memberships are an excellent way to attract various audiences and sell different products quickly.
Using Kajabi's broadcast tools, you can easily set up automated email sequences on multiple user segments to send out messages that cater to their interest. You can also create recurring, one-time broadcasts or set specific triggers to send emails.
Kajabi focuses on marketing your digital courses through proven marketing funnels. Its funnel-building tools are built into the platform to market and sell your online courses. You can also create customized funnels for freebies, product launches, webinars, and data-collection data collection.
Kajabi offers a dedicated affiliate program to expand its reach and add more customers. You can create special links for your affiliates. Your affiliate receives a commission when someone uses this link to join your program.
Kajabi receives payments through Stripe and PayPal built into the platform. You can use this payment option to receive money from anywhere in the world in all currencies. Kajabi users can also schedule weekly, monthly, or yearly payments to provide multiple pricing options to their customers.
Like Kajabi, Teachable is an online course creator software that allows course creators of all sizes to create, market, and sell online courses. Its biggest strength is providing an easy-to-use platform that eliminates the need for technical knowledge and allows creators to focus on sharing their knowledge.
Anyone who wants to offer online courses or provide 1:1 coaching can benefit from Teachable. It offers a variety of tools to help course creators build engaging courses. You can use documents, videos, and other course material to create a comprehensive student learning experience.
Besides all the features, the best part of Teachable is its pricing. It's one of the cheapest online course platforms available today. If you are a beginner and want to share your knowledge through online courses, Teachable is a great option.
All paid plans of Teachable are unlimited: unlimited courses, unlimited 1:1 coaching, and unlimited students. That means there is no limit to the number of courses you create or the students you enroll in your classes. You can earn as much as you want on Teachable.
While Teachable focuses on selling online courses (including live classes, drip content, and more) and coaching products (like certification training, coaching sessions, and more), users can also sell digital products like free tutorials, memberships, and other digital products.
On Teachable, you have three options: use a teachable domain, a custom domain (new), or use your purchased custom domain. So, whether you have or don't have a website for your online course, you can easily use Teachable to create one.
With quizzes, you can easily evaluate your student's progress and provide feedback to help them improve. You can also automatically generate quizzes based on the lesson's content using AI. After testing, you can provide students with certificates of completion, giving them a sense of accomplishment.
It's an integrated Teachable payment processor that eliminates the need to use payment tools like Stripe or Paypal. The tool allows you to receive payment daily, weekly, or monthly directly into your bank account. You can also connect with Apple and Google Pay to give customers more payment options.
Teachable lets you create coupons, upsells, and order bumps to increase sales revenue. In addition, you can pack your courses into bundles and sell them at a discounted price. These course bundles entice customers to purchase more and increase their order value.
Teachable allows you to add affiliate partners to your courses. These affiliates receive a percentage as a commission whenever someone buys a course through their affiliate link. In Teachable, you can add affiliates manually or in bulk.
Teachable tracks sales and revenue generated from your online course. It provides information about total sales, affiliate earnings, total earnings after transaction fees and taxes, refunds, and chargebacks. Using this, you can easily monitor how your courses are performing and how well you are reaching your revenue goals.
Teachable is SCORM/HTML 5 compliant, which means users can easily upload or migrate their company training to the platform. Besides, course creation requires access to sensitive information like login and credentials. That's why Teachable provides compliance with legal and security standards like SSL Encryption, PCI Compliant, and International Law Compliant.
Teachable provides integration options with key email marketing, analytics sales, and site design platforms. This includes Mailchimp, Google Analytics, Shopify, Zapier, and more.
Pricing is one of the most important criteria when choosing between Kajabi and Teachable.
Kajabi offers a three-tier pricing model starting at $149 monthly for its basic plan. The plan provides all the essential tools to create, market, and sell online courses. For more advanced features, you can opt for its growth or pro plan, priced at $199 and $399, respectively.
On the other hand, Teachable is quite affordable, starting at $59 per month. To see how Teachable works, you can opt for its free plan. You can also upgrade to pro or pro+ to access advanced tools.
At a glance, Teachable is an affordable option (which is true), but there is more to this story.
The lower priced plans may be attractive and excellent for new content; it's important to note that Teachable charges per course transaction fee: 10% + $1 for the free plan and 5% for the basic plan. This is not a problem for Kajabi users.
Both online course platforms charge processing fees depending on the payment method and the country your student signs up from.
If you're running complex and expensive courses, Kajabi features make its pricing worth it.
However, if you want to scale your business by running more courses but charging less, Techable's unlimited student feature can make its transaction prices worth it. It’s worth remembering that Teachable also allows you to create unlimited courses.
Now, let's compare the features of these online course platforms to help you make the right decision.
The most critical factor in deciding which platform to choose is its ability to create online courses.
Both Kajabi and Teachable are easy to use and do not require any technical skills. However, there are some differences.
Kajabi's interface ensures that a creator gets to create course pages, setup marketing funnels, and build a community for students to interact.. The platform excels in providing visually engaging designs with various customizable templates, allowing you to add your own branding throughout the course interface.
On the other hand, Teachable is less feature-rich.
You get a drag-and-drop builder like Kajabi, but its design options are limited. Teachable keeps things simple and allows you to add lessons and modify courses. Unlike Kajabi, You can upload many content formats like videos, quizzes, PDFs, and more to the same lesson.
Teachable is a better choice for new course creators starting, while Kajabi would work well for experienced creators who know what they are doing and require advanced tools.
With Kajabi, you can choose from pre-built landing page templates, customize them to your liking, and seamlessly integrate them into your sales funnel. It automates the entire marketing and sales process by allowing you to set up email sequences, create upsells, launch products, and more based on triggers.
While Teachable also lets you create landing pages and sales funnels, it lacks automation and requires more manual work. The automation is limited to sending notification emails to customers based on their purchase and other limited actions. It also offers a single pre-built theme and few customization options compared to Kajabi.
If you want to build an advanced sales funnel that supports automation and customization, Kajabi is a better option than Teachable.
Kajabi allows you to create various content types for your online course. You can include PDFs, quizzes, surveys, text, videos, and even downloadable content. This helps creators cater to a large audience with different learning styles.
Teachable also provides all of the Adobe content types. However, Teachable goes a step further by providing a native quiz maker, which adds an extra level of interactivity and improves student engagement.
Teachable is better for incorporating various content types and leveraging its additional quiz-creation features.
Kajabi provides built-in email marketing features that eliminate the need to purchase any separate tool. Its visual editor comes with hundreds of templates, making it easy to create courses, preview them, and make changes as required.
Kajabi also offers advanced email analytics to help you understand what's working and what's not. These tools then use if-then logic to send emails on specific triggers. For instance, you can set up an automation trigger to send a completion certificate when a student completes a course.
Teachable has limited email marketing features and only allows you to send a one-time email to students. To create an effective email campaign, you must use MailChimp, ConvertKit, ActiveCampaign, or AWeber. Teachable lacks advanced automation, but you can achieve it through Zapier integration.
Both Kajabi and Teachable offer email marketing tools, but Kajabi has the upper hand with more advanced features. If you want to scale your marketing efforts through emails, Kajabi is your choice.
If you want to grow your online courses and coaching programs, selling courses alone is no longer enough.
You need to establish your own community where your students progress from your training courses to sharing ideas and engaging with other members. This can increase stick rate and repeat sales.
You should be looking for a community platform that has the features you need to grow your community effectively. Let’s take a look at how Teachable vs Kajabi compare in their community features.
Teachable features a recently released community feature set. Their community feature gives you one main community which can be included with access to your courses.
There is a lack of advanced community features here, it seems Teachable has added a basic community feature simply to tick the “community” feature box.
Kajabi also launched originally with no community features, and has since added their own community option. They actually acquired a third-party community platform called Vibely in an attempt to quickly deploy their own community features.
Although their community areas have a more comprehensive look and feel vs those from Teachable, it still feels a little like an afterthought. There’s a disjoined connection between the rest of your online course website and the community, with a completely separate interface.
This might lead to confusion with your members, and potentially affect the engagement.
Although neither platform is strong in their community features, Kajabi does have a more comprehensive feature set, but it’s still worth considering whether this is the best platform for your community given the disjointed feel of this within your online course ecosystem.
Kajabi offers a responsive live customer support service with 24/7 live chat and its Growth and Pro plans, where you can find assistance with your problems. You can also send an email directly to Kajabi agents.
Alternatively, Teachable provides live chat and email functions within a specific time period. You can email Teachable agents 7 days a week between 10 am to 6 pm EST. If you want to live chat with an agent, get in touch between 10 am and 5 pm EST.
The Live chat functionality on Teachable is only accessible on certain pricing tiers. If you don't know much about course creation, sign up for a plan that provides customer assistance.
Both platforms offer training material in videos, blogs, and a knowledge base that provides detailed information on how to get started and other repetitive queries.
Although Teachable is affordable, its customer support begins with its Pro and Pro+ plans. Kajabi customer support is better than Teachable, owing to the money creators spend on the platform.
Kajabi and Teachable are influential online course builders, each with its own strengths.
However, your choice depends on how you plan to use the platform. If you are a beginner looking to build your first online course, Teachable is a great option. You can sign up for the free plan and quickly set up payments through Teachable Pay.
On the other hand, if you are an experienced course creator and want to scale your online course business, opt for Kajabi.
It offers advanced automation, sales features and marketing capabilities, and automation features that help you create and sell online courses at scale.
The only downside is that it's expensive, so if you are not making any money, Kajabi might not be a good choice.
But our preferred choice will be Kourses. Our course builder will beat Kajabi and Teachable regarding features, support, and quality.
Kourses is a dedicated platform designed for course creators looking to expand their online courses, membership sites and communities while effectively monetizing your content.
It not only takes care of the look and feel of your online course but also aims to increase student engagement so that they keep returning for more.
No matter what you want to do, teach an online course, talk to your community, or share different digital downloads. You can do it all in Kourses.
Sign up for your free 14-day free trial of Kourses now.
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