Kajabi’s pricing page shows three plans starting at $179 per month. What it does not show is how much you will actually pay once transaction fee surcharges, contact limits, and plan-tier upgrades are factored in.
In January 2026, Kajabi restructured its pricing for the first time in nearly a decade. Plans got more expensive and a surcharge system was introduced for creators using their own Stripe account. The changes caught a lot of existing customers off guard.
This guide breaks down every Kajabi pricing plan in detail, calculates the true monthly cost at different revenue levels, and helps you decide whether the investment makes sense for your business.
Kajabi pricing plans at a glance
Kajabi offers three plans. All include unlimited marketing emails, landing pages, and funnels. The differences come down to how many products you can sell, how many contacts you can store, and how much you pay in transaction fee surcharges.
| Feature | Basic | Growth | Pro |
|---|---|---|---|
| Monthly billing | $179/mo | $249/mo | $499/mo |
| Annual billing | $143/mo | $199/mo | $399/mo |
| Annual savings | $431/yr | $600/yr | $1,200/yr |
| Products | 5 | 50 | Unlimited |
| Contacts | 2,500 | 25,000 | 100,000 |
| Websites | 1 | 1 | 3 |
| Communities | 1 | 1 | 3 |
| Admin users | 2 | 11 | 26 |
Annual billing saves between around 20% across all tiers. The Growth plan is marked as “Most Popular” on Kajabi’s website.
What each Kajabi plan includes
Basic plan ($179 per month)
The Basic plan is where most new Kajabi creators land. At $179 per month ($143 billed annually), you get five products and 2,500 contacts.
Five products is enough for a small catalogue: a flagship course, a few digital downloads, and maybe a membership tier. But with only 2,500 contacts, growing creators will bump into the ceiling sooner than expected. If you run paid ads or have a podcast with a growing email list, that limit can fill fast.
You get two admin users, which means you and one team member. No room for a VA, a community manager, and a course assistant on the same account without upgrading.
Growth plan ($249 per month)
Growth is Kajabi’s mid-tier and the plan they push hardest. At $249 per month ($199 billed annually), you get 50 products, 25,000 contacts, and 11 admin users.
This is the first plan where contact limits feel reasonable for a growing business. The jump from 2,500 to 25,000 contacts is significant, and 50 products gives you room to build out a full product suite without worrying about caps.
You also get access to advanced automations and affiliate programme tools, which are locked on lower tiers.
Pro plan ($499 per month)
Pro is Kajabi’s top tier. At $499 per month ($399 billed annually), you get unlimited products, 100,000 contacts, three separate websites, and 26 admin users.
This plan targets established businesses running multiple brands or educators with large audiences. The three-website feature lets you run different brands from a single Kajabi account.
At $399 per month billed annually, you are paying $4,788 per year ($5988 if billed monthly) before any transaction fees. That is a significant investment that only makes sense at higher revenue levels.
The hidden cost most Kajabi pricing pages ignore
Here is the part that changes the maths on Kajabi entirely: transaction fee surcharges.
If you use your own Stripe account with Kajabi (rather than Kajabi Payments), you pay a surcharge on every transaction:
| Plan | Platform surcharge | On top of Stripe's ~2.9% + $0.30 |
|---|---|---|
| Basic | 2% | Total: ~4.9% + $0.30 |
| Growth | 1% | Total: ~3.9% + $0.30 |
| Pro | 0.5% | Total: ~3.4% + $0.30 |
If you use Kajabi Payments instead, you avoid the platform surcharge but pay Kajabi’s own processing rates: 2.9% + $0.30 on Basic, 2.8% + $0.30 on Growth, and 2.7% + $0.30 on Pro.
Either way, there is no path to 0% transaction fees on Kajabi. You either pay a surcharge for the flexibility of your own Stripe account or you use Kajabi’s payment processor.
You also have all your billing tied into the Kajabi system rather than your own independent Stripe account.
What this costs at different revenue levels
This is where the advertised price and the actual price diverge. Here is what Kajabi really costs monthly when you factor in the platform surcharge on your own Stripe account:
At $5,000 per month in revenue:
| Plan | Subscription (annual) | Surcharge | True monthly cost |
|---|---|---|---|
| Basic | $143 | $100 (2%) | $243 |
| Growth | $199 | $50 (1%) | $249 |
| Pro | $399 | $25 (0.5%) | $424 |
At $10,000 per month in revenue:
| Plan | Subscription (annual) | Surcharge | True monthly cost |
|---|---|---|---|
| Basic | $143 | $200 (2%) | $343 |
| Growth | $199 | $100 (1%) | $299 |
| Pro | $399 | $50 (0.5%) | $449 |
At $20,000 per month in revenue:
| Plan | Subscription (annual) | Surcharge | True monthly cost |
|---|---|---|---|
| Growth | $199 | $200 (1%) | $399 |
| Pro | $399 | $100 (0.5%) | $499 |
The surcharges are not catastrophic in isolation, but they compound over a year. A creator on the Basic plan doing $10,000 per month pays $2,400 per year in surcharges alone. That is on top of the $1,716 annual subscription, bringing the true annual cost to $4,116.
What changed in the January 2026 pricing update
Kajabi’s January 2026 restructure was the platform’s first major pricing change in nearly a decade. Here is what shifted:
- Growth plan increased from $159 per month to $199 per month (billed annually), a 25% jump
- Contact limits adjusted across all plans
- Transaction fee surcharges introduced for creators using their own Stripe account
Existing customers were transitioned to the new pricing structure, which generated significant pushback in creator communities. The surcharge system was particularly controversial because many creators had specifically chosen Kajabi for the freedom to use their own payment processor.
Is Kajabi worth the price?
Kajabi is a capable platform. The question is whether it is $143 to $399 per month capable for your specific situation.
When Kajabi makes sense
You are already generating consistent revenue. If your business brings in $5,000 or more per month and you need an all-in-one platform for courses, email marketing, website building, and sales funnels, Kajabi delivers. The value of consolidating five or six tools into one platform is real.
You want a mature, established platform. Kajabi has been around since 2010 and powers tens of thousands of creator businesses. The platform is stable, well-documented, and has a large support ecosystem.
You prioritise marketing automation. Kajabi’s built-in email marketing and pipeline (funnel) tools are more developed than most course platforms. If you rely heavily on automated email sequences and sales funnels, this is a genuine strength.
When Kajabi does not make sense
You are early-stage or testing a course idea. Paying $143 per month before you have validated demand is a steep commitment. There are platforms offering courses, community, and checkout from $9 per month with 0% transaction fees.
Transaction fees bother you. If keeping every dollar you earn matters to your business model, Kajabi’s surcharge structure is a real concern. At scale, those percentages add up to thousands per year. Platforms that charge 0% transaction fees let you keep more of your revenue as you grow.
You need community as a core feature, not an add-on. Kajabi added community features, but the community experience was not built into the platform from the ground up. If your business model centres on a private community alongside courses, platforms designed around that combination may serve you better.
Your budget is tight. At every tier, Kajabi is one of the most expensive options in the category. The subscription plus surcharges can easily exceed $300 per month for growing businesses.
How Kajabi pricing compares to alternatives
Here is what you would pay annually on popular course platforms at $10,000 per month in revenue, including subscription and platform transaction fees. Standard Stripe processing fees apply equally to all platforms and are excluded.
| Platform | Annual subscription | Transaction fees at $10K/mo | Total annual cost |
|---|---|---|---|
| Kourses Pro | $588 | $0 (0%) | $588 |
| Teachable (Builder) | $828 | $0 (0%) | $828 |
| Thinkific (Pro) | $1,188 | $0 (0%) | $1,188 |
| Podia (Shaker) | $1,068 | $0 (0%) | $1,068 |
| Kajabi (Growth) | $2,388 | $1,200 (1%) | $3,588 |
At $10,000 per month in revenue, Kajabi’s Growth plan costs $3,000 more per year than Kourses Pro. That gap widens as revenue grows because the surcharge is percentage-based.
For a more detailed feature-by-feature breakdown, see our Kourses vs Kajabi comparison.
How to choose the right Kajabi plan
If you have decided Kajabi is the right platform for your business, here is a quick framework for picking a plan:
Choose Basic if you are selling up to five products and your email list is under 2,500. This is the most common starting point.
Choose Growth if you need more than five products, your list is growing past 2,500 contacts, or you want access to affiliate tools and advanced automations. The lower surcharge rate (1% versus 2%) also makes this plan more cost-effective at higher revenue.
Choose Pro if you run multiple brands, need more than 11 admin users, or your contact list exceeds 25,000. At this tier, the 0.5% surcharge is the lowest available but still present.
The bottom line on Kajabi pricing
Kajabi is a premium platform with pricing to match. The subscription ranges from $143 to $399 per month on annual billing, and transaction fee surcharges add another layer of cost that grows with your revenue.
For established creators who value having everything in one system and are generating enough revenue to justify the investment, Kajabi delivers a polished experience. The platform is mature, the marketing tools are strong, and the ecosystem is well established.
For creators who are cost-conscious, early-stage, or scaling fast, the maths often points elsewhere. Platforms like Kourses offer courses, community, and conversion-optimised checkout starting at $9 per month with 0% transaction fees, which means your platform cost stays flat as your revenue grows.
The right choice depends on your revenue, your priorities, and how much of your earnings you want to keep. Run the numbers at your revenue level, factor in the surcharges, and let the true cost guide your decision.
