In January 2026, Kajabi restructured its pricing for the first time in nearly a decade. Plans got more expensive and a surcharge system was introduced for creators using their own Stripe account. The changes caught a lot of existing customers off guard.

This guide breaks down every Kajabi pricing plan in detail, calculates the true monthly cost at different revenue levels, and helps you decide whether the investment makes sense for your business.

Kajabi pricing plans at a glance

Kajabi offers three plans. All include unlimited marketing emails, landing pages, and funnels. The differences come down to how many products you can sell, how many contacts you can store, and how much you pay in transaction fee surcharges.

Annual billing saves between around 20% across all tiers. The Growth plan is marked as “Most Popular” on Kajabi’s website.

What each Kajabi plan includes

Basic plan ($179 per month)

The Basic plan is where most new Kajabi creators land. At $179 per month ($143 billed annually), you get five products and 2,500 contacts.

Five products is enough for a small catalogue: a flagship course, a few digital downloads, and maybe a membership tier. But with only 2,500 contacts, growing creators will bump into the ceiling sooner than expected. If you run paid ads or have a podcast with a growing email list, that limit can fill fast.

You get two admin users, which means you and one team member. No room for a VA, a community manager, and a course assistant on the same account without upgrading.

Growth plan ($249 per month)

Growth is Kajabi’s mid-tier and the plan they push hardest. At $249 per month ($199 billed annually), you get 50 products, 25,000 contacts, and 11 admin users.

This is the first plan where contact limits feel reasonable for a growing business. The jump from 2,500 to 25,000 contacts is significant, and 50 products gives you room to build out a full product suite without worrying about caps.

You also get access to advanced automations and affiliate programme tools, which are locked on lower tiers.

Pro plan ($499 per month)

Pro is Kajabi’s top tier. At $499 per month ($399 billed annually), you get unlimited products, 100,000 contacts, three separate websites, and 26 admin users.

This plan targets established businesses running multiple brands or educators with large audiences. The three-website feature lets you run different brands from a single Kajabi account.

At $399 per month billed annually, you are paying $4,788 per year ($5988 if billed monthly) before any transaction fees. That is a significant investment that only makes sense at higher revenue levels.

The hidden cost most Kajabi pricing pages ignore

Here is the part that changes the maths on Kajabi entirely: transaction fee surcharges.

If you use your own Stripe account with Kajabi (rather than Kajabi Payments), you pay a surcharge on every transaction:

If you use Kajabi Payments instead, you avoid the platform surcharge but pay Kajabi’s own processing rates: 2.9% + $0.30 on Basic, 2.8% + $0.30 on Growth, and 2.7% + $0.30 on Pro.

Either way, there is no path to 0% transaction fees on Kajabi. You either pay a surcharge for the flexibility of your own Stripe account or you use Kajabi’s payment processor.

You also have all your billing tied into the Kajabi system rather than your own independent Stripe account.

What this costs at different revenue levels

This is where the advertised price and the actual price diverge. Here is what Kajabi really costs monthly when you factor in the platform surcharge on your own Stripe account:

At $5,000 per month in revenue:

At $10,000 per month in revenue:

At $20,000 per month in revenue:

The surcharges are not catastrophic in isolation, but they compound over a year. A creator on the Basic plan doing $10,000 per month pays $2,400 per year in surcharges alone. That is on top of the $1,716 annual subscription, bringing the true annual cost to $4,116.

What changed in the January 2026 pricing update

Kajabi’s January 2026 restructure was the platform’s first major pricing change in nearly a decade. Here is what shifted:

• Growth plan increased from $159 per month to $199 per month (billed annually), a 25% jump
• Contact limits adjusted across all plans
• Transaction fee surcharges introduced for creators using their own Stripe account

Existing customers were transitioned to the new pricing structure, which generated significant pushback in creator communities. The surcharge system was particularly controversial because many creators had specifically chosen Kajabi for the freedom to use their own payment processor.

Is Kajabi worth the price?

Kajabi is a capable platform. The question is whether it is $143 to $399 per month capable for your specific situation.

When Kajabi makes sense

You are already generating consistent revenue. If your business brings in $5,000 or more per month and you need an all-in-one platform for courses, email marketing, website building, and sales funnels, Kajabi delivers. The value of consolidating five or six tools into one platform is real.

You want a mature, established platform. Kajabi has been around since 2010 and powers tens of thousands of creator businesses. The platform is stable, well-documented, and has a large support ecosystem.

You prioritise marketing automation. Kajabi’s built-in email marketing and pipeline (funnel) tools are more developed than most course platforms. If you rely heavily on automated email sequences and sales funnels, this is a genuine strength.

When Kajabi does not make sense

You are early-stage or testing a course idea. Paying $143 per month before you have validated demand is a steep commitment. There are platforms offering courses, community, and checkout from $9 per month with 0% transaction fees.

Transaction fees bother you. If keeping every dollar you earn matters to your business model, Kajabi’s surcharge structure is a real concern. At scale, those percentages add up to thousands per year. Platforms that charge 0% transaction fees let you keep more of your revenue as you grow.

You need community as a core feature, not an add-on. Kajabi added community features, but the community experience was not built into the platform from the ground up. If your business model centres on a private community alongside courses, platforms designed around that combination may serve you better.

Your budget is tight. At every tier, Kajabi is one of the most expensive options in the category. The subscription plus surcharges can easily exceed $300 per month for growing businesses.

How Kajabi pricing compares to alternatives

Here is what you would pay annually on popular course platforms at $10,000 per month in revenue, including subscription and platform transaction fees. Standard Stripe processing fees apply equally to all platforms and are excluded.

At $10,000 per month in revenue, Kajabi’s Growth plan costs $3,000 more per year than Kourses Pro. That gap widens as revenue grows because the surcharge is percentage-based.

For a more detailed feature-by-feature breakdown, see our Kourses vs Kajabi comparison.

How to choose the right Kajabi plan

If you have decided Kajabi is the right platform for your business, here is a quick framework for picking a plan:

Choose Basic if you are selling up to five products and your email list is under 2,500. This is the most common starting point.

Choose Growth if you need more than five products, your list is growing past 2,500 contacts, or you want access to affiliate tools and advanced automations. The lower surcharge rate (1% versus 2%) also makes this plan more cost-effective at higher revenue.

Choose Pro if you run multiple brands, need more than 11 admin users, or your contact list exceeds 25,000. At this tier, the 0.5% surcharge is the lowest available but still present.

The bottom line on Kajabi pricing

Kajabi is a premium platform with pricing to match. The subscription ranges from $143 to $399 per month on annual billing, and transaction fee surcharges add another layer of cost that grows with your revenue.

For established creators who value having everything in one system and are generating enough revenue to justify the investment, Kajabi delivers a polished experience. The platform is mature, the marketing tools are strong, and the ecosystem is well established.

For creators who are cost-conscious, early-stage, or scaling fast, the maths often points elsewhere. Platforms like Kourses offer courses, community, and conversion-optimised checkout starting at $9 per month with 0% transaction fees, which means your platform cost stays flat as your revenue grows.

The right choice depends on your revenue, your priorities, and how much of your earnings you want to keep. Run the numbers at your revenue level, factor in the surcharges, and let the true cost guide your decision.

The hardest part is rarely coming up with ideas or creating content.

It is the friction.

Too many moving parts. Too many tools. Underwhelming sales and customers who quietly drift away after buying your first course.

Throughout 2025, every update we made to Kourses was guided by one simple question:

Where does the creator journey quietly lose sales, miss revenue opportunities, or fall short of the experience members expect – and how do we improve that without adding complexity?

This post offers a clear view of what we added to Kourses in 2025 to help you turn visitors into buyers, maximise revenue per sale, and deliver an engaging member experience.

TL:DR – New features and improvements in Kourses (2025)

Kourses supports the full course-creation journey on a single, all-inclusive platform.New checkout funnel features make it easier to increase revenue without more traffic.Community tools help you stay connected and boost engagement inside your member areas.Improvements to the learning experience make content easier to follow, revisit, and consume.Growth and management updates reduce admin friction, free up time, and make scaling easier.

Acquisition: Turn visitors into buyers

Getting attention takes time and money. Turning that attention into consistent sales is where most creators struggle.

Visitors drop off at checkout, tracking feels unreliable, and each sale often feels like a one-off win rather than part of a repeatable system.

In 2025, we focused on strengthening the entire customer journey from visitor to buyer.

Facebook Conversion API

Send more reliable conversion data directly from Kourses to Facebook, improving ad tracking and optimisation when running paid traffic. This helps reduce blind spots caused by browser restrictions and gives ad platforms clearer signals to work with.

See how conversion tracking works

Conversion-optimised checkout with multiple order bumps

Increase the value of each sale by offering relevant add-ons directly at checkout, without adding friction or slowing the buying process. Order bumps make it easy to capture more value from customers who are already ready to buy.

Increase order value at checkout with multiple order bumps

Upsell funnels

Present follow-up offers immediately after purchase, while intent is still high. Upsell funnels allow a single sale to naturally lead to the next, without relying on separate funnels or delayed email sequences.

See how upsell funnels increase revenue per buyer

Multiple Payment Options

Offer a range of pricing plans at checkout, and let your customers choose the payment option that best suits their budget with multiple instalment options. Offer a one-time payment option and a range of instalment plan options. Easier payments = more customers!

See how offer buyers payment options means more sales

Abandoned cart recovery

Automatically follow up with people who start checkout but do not complete their purchase, giving them a simple way to return and finish their purchase. This helps recover revenue that would otherwise disappear.

Here’s how to easily setup about cart recovery

Together, these features form a complete checkout funnel – from accurate tracking, to a conversion-optimised checkout, to revenue-boosting upsells and abandoned cart recovery. 

All of this works together in Kourses without extra tools or a complicated setup.

Engagement: Turn buyers into active members

Selling access is only the beginning.

What usually follows is quieter than expected. Members join with good intentions, but engagement drops quickly. Content gets postponed, conversations never quite start, and communities feel passive rather than alive.

In 2025, we focused on making it easier to stay present with your members and keep interaction happening on your Kourses website, without relying on additional tools or noise.

Direct member messaging

Send and receive messages directly inside Kourses, making it easy to answer questions, start conversations, and stay connected without pushing members to external platforms.

Start real conversations with your members

Broadcasts

Send timely updates, reminders, or announcements to specific groups of members, so important messages land where they are most likely to be seen. Broadcasts help you stay visible without overwhelming inboxes.

Reach the right members at the right time

Member profiles

Give your community a stronger sense of identity by allowing members to create profiles, see who else is inside your space, and feel part of something rather than anonymous.

Build a more personal community experience

Member directories

Display a dedicated directory of members, admins, and moderators so people can easily see who is part of the community and who to connect with. The member directory helps conversations start more naturally and reinforces the feeling of being part of a real group.

Help members find and connect with each other

Together, these features make it easier to create ongoing interaction rather than one-way consumption.

When members can reply, be acknowledged, and feel present, they are far more likely to return and stay engaged over time.

All engagement happens directly inside Kourses, keeping conversations, content, and community in one place.

Retention: Improving the member experience

Most members do not disengage because they lose interest.

They disengage because learning starts to feel harder than it should. Content becomes difficult to revisit, language can be a barrier, and finding the right moment in a lesson takes more effort than it needs to.

In 2025, we focused on improving the learning experience itself, so members can continue making progress with less friction, more clarity, and fewer obstacles over time.

Accessibility improvements with video closed captions

Ensure your course content is usable across different devices and learning preferences with AI-generated closed captions. Better accessibility removes unnecessary barriers to continued use.

Support more ways to learn and engage

Built-in translations and custom text

Switch the language of your members’ area to one of nine additional languages, making your courses and communities easier to follow for international audiences. Custom text lets you tailor interface language to better match your brand voice.

Serve members in their own language

AI transcriptions for searchable video content

Automatically generate transcriptions for video lessons, making content searchable and easier to revisit. This helps members quickly find what they need without having to rewatch entire lessons.

Make video content easier to revisit

These features make the value you provide easier to notice and simpler to return to.

When members can learn in their own language, revisit content easily, and find what they need without friction, they are far more likely to stay active and subscribed over time.

Retention is not built through constant new content. It is built by making the existing value easier to come back to.

Growth: Scaling without rebuilding

Growth should not mean starting over.

For many creators, scaling leads to repetition instead of momentum. New offers require rebuilding, small improvements take longer than they should, and decisions are often made without a clear view of what is actually working.

In 2025, we focused on helping creators grow by reusing what already works, improving visibility, and reducing the operational drag that slows progress.

Smart clone courses, lessons, and communities

Reuse proven course, lesson, and community structures instead of rebuilding from scratch. Cloning makes it easy to launch new offers, variations, or cohorts by building on setups that already work.

Reuse what already works

Central stats dashboard

See how your courses and memberships are performing at a glance, without digging through multiple screens or external tools. Clear visibility into sales, recurring revenue, and member activity makes it easier to decide what to improve, scale, or simplify.

See performance at a glance

Subscription management and control

View and manage all subscriptions from a dedicated screen, making it easier to oversee recurring revenue and handle member accounts as your business grows. Clear subscription management reduces friction as your audience and offerings expand.

Manage subscriptions with confidence

Workflow and productivity improvements

Ongoing improvements across the platform reduce admin effort and speed up everyday actions. These changes may be subtle, but together they free up time to focus on improving your offers rather than managing tools.

Spend less time on admin

This is where growth stops feeling like constant rebuilds.

Reusing what already works, seeing what deserves your attention, and staying in control as recurring revenue grows allows scaling to become about refinement rather than repetition.

Growth should feel like forward momentum, not maintenance.

A stronger foundation for your course business

What we’ve added throughout 2025 is less about individual features and more about how Kourses now supports the full creator journey as a connected system, rather than a collection of tools.

Whether you are focused on improving sales conversions, building a more active community, making learning easier to continue, or scaling without rebuilding, the foundations for that are now in place.

If you are already using Kourses, this is a good moment to revisit areas of the platform you may not have explored yet and see how they fit together. And if you have been watching from the sidelines, it is worth taking another look at what Kourses now supports across the entire journey.

The goal remains the same: to help creators build course and membership businesses that are easier to run, more sustainable to grow, and genuinely valuable to the people they serve.

Start Creating with Kourses

Kourses gives you everything you need to build, sell, and grow your course and membership business – without stitching together a dozen tools.

When you have clarity, you move faster. You know where to focus. You sell more without working more.

And now, you can do it all inside Kourses.

Ready to see it in action? Start your free 14-day trial today and experience how Kourses can help you reach more customers and grow your business.