Deciding between Kajabi vs Kartra? Get insights on their usability, features, and pricing to make an informed decision for your digital marketing needs.
By Joanna Taylor • Updated 21 November 2023
Kajabi and Kartra provide platforms for teams and individuals to host, market, and sell their products.
Kajabi is your go-to if you're an educator looking to sell courses online, with a nice touch of freedom in shaping your site and marketing plans.
On the other hand, Kartra is more focused on providing top-of-the-line marketing capabilities and a platform to sell both digital and physical products.
Both platforms also have a lot in common, with slight variances. Let's take a deeper look at their features and key differences.
Let's take a closer look at where Kajabi and Kartra excel, and how these features can be beneficial to you as a user.
Kajabi is first a learning management system (LMS), then a marketing tool. It is primarily for educators who wish to monetize their knowledge in the form of courses.
Users have access to a suite of tools enabling them to make their courses fun, engaging, and presented in a well-rounded manner.
Plus, a beginner-friendly website builder and a host of marketing tools allow you to sell your course all from one platform.
Here is a detailed list of Kajabi’s main features, their functions, where they lag behind, and how to use them.
Kajabi’s course builder is one of the platform's biggest strengths. You can choose the design of the course player from a series of different templates to edit how it looks for the user.
To keep your course engaging, you can also offer quizzes, assignments, and surveys after each lesson and set a passing grade for students to meet.
With the content locking feature, you can limit students from moving forward with the course unless they pass the test.
Kajabi also allows you to manually grade assignments and provide feedback to students where necessary.
The content-dripping feature allows you to schedule your courses. So, once a student signs up, they'll receive access to each lesson periodically rather than all at once to keep them from feeling overwhelmed and put off.
Kajabi provides an iOS and Android mobile app to provide your students with a hassle-free experience when watching content on their mobile devices.
You also have the option to keep your customers informed by sending them push notifications directly to their phones. Plus, they don't have to log in each time they want to watch a course, which would be the case when accessing through the mobile browser.
While it isn't completely white-labeled, your students will see your branding once they open the app.
Kajabi is also rolling out a service where they create a fully branded app for you, although this feature is currently in the works and not fully available.
Kajabi’s community feature is one of its highlights. It allows you to create a discussion group with your students right within Kajabi, without directing them to a third-party platform.
The community feature consists of Access Groups and Circles. Groups consist of members of your course and you can create multiple with different members.
You can consider Circles as mini rooms for the topic of discussion. For example, there can be a Q&A Circle, where students can enquire about their queries.
You can restrict access to certain Circles to a designated Access Group. So, if you have various membership tiers and only some of them permit access to a particular Circle, you can form an Access Group comprising members who pay for the service, granting them access accordingly.
Kajabi also has the feature to create sales funnels, directing your customers from the top of the funnel to the bottom and vetting them in the process.
You get to choose from eight different funnel templates, each geared towards a specific goal. For example, if you're looking to offer a free file download to your customers, the 'Freebie' template is your friend.
Once you have selected a template you can modify the pages according to your preferences. Just click on the page you want to edit, and Kajabi will whisk you away to its convenient drag-and-drop page builder.
Kajabi comes with an email marketing tool that can rope in leads, play an integral role in your sales funnel strategy, or simply keep your customers in the loop.
You can choose what they look like by either designing them yourself or choosing from a range of pre-made templates.
They also feature an automation tool that allows you to automatically send emails if a trigger is activated. Triggers can range from if a person has been inactive for a period or if they have purchased an offer. Here is a full list:
Launched in 2018, Kartra is relatively new compared to competitors, but has performed splendidly in terms of functionality, features, and regular updates.
Kartra, much like Kajabi, is a versatile platform. From memberships and courses to marketing, it does it all.
However, its marketing features shine brighter than the rest, making it a great choice for those who have been hopping between good platforms for creating courses but found them lacking when it comes to selling those courses.
Kartra's page builder is among the best. They offer a staggering 468 templates for various use cases. You can filter them according to your particular use case or by their primary colors.
Once you have your template, the page builder itself is neatly laid out, with a handy tutorial to guide you if needed.
You can change the default font and style of the text, plus drag and drop the various elements you need. You also have the option to go into settings and set various SEO parameters, including page title, meta description, keywords, author, and more.
From the top bar, you can change the screen to see how the page looks on desktop, tablet, and mobile to ensure everything works as it should on all screens.
All other options are present within various sections on the left sidebar, and getting the hang of it shouldn't take more than a few test runs on the builder.
Kartra has different tools that make getting new leads easier and help increase your chances of success.
One of these is the split testing feature. You can create two different versions of a page and split traffic between them. Over time, you keep the version that performs the best in terms of whatever goal you pick. Here are the goals you can select:
Another handy tool is the forms feature. You get to play around with a detailed form creation and design tool, where potential leads can fill in their details. Kartra also allows you to set up automations dictating which email campaigns the user gets enrolled in upon completing the form.
Plus, you have the flexibility to add the form either to either an existing Kartra page or a third-party page—the choice is yours.
Kartra's Funnel Builder is like a virtual canvas for sketching out your marketing strategies. This feature is purely for your own reference and is not a functional tool that creates a campaign, however, it is still plenty useful.
Since the page builder operates on individual pages one at a time, it can be easy to lose track of your organizational plan. The funnel mapper addresses this issue by offering a space to jot down your ideas as you build your site.
Once done, you can choose to save your work as a PDF or share the link with others.
Funnels, or campaigns, as Kartra likes to call them are a great way to lead your customer on a predefined sales journey.
Kartra provides 218 different pre-built campaigns created by other users for various use cases that you can purchase and integrate directly with your site. If you aren't keen on spending extra, you can also use one of the free campaigns provided by Kartra or build your own.
You can manage the buyer journey using sequences. Once a sequence is triggered – say, when someone buys a product or signs up for a newsletter – it takes your customer or lead down the sales funnel.
This can be anything from sending a thank-you email after a purchase to sharing informative content based on their interests.
Kartra's Calenders feature allows you to keep track of your schedule and keep your students updated about any open slots that they can book for a meeting.
Whether you're hosting 1:1 coaching sessions, regular weekly classes, gym sessions, or big live events, this is the tool where the magic happens.
Plus, Kartra ensures nobody misses an appointment with automatic confirmations and reminders. It's like having a scheduler, secretary, and reminder system all in one – without any extra cost.
Kajabi comes with three plans, each varying in the number of features it provides users access to. Here are their prices
You also get access to a 14-day free trial so you can test out the tool and decide whether you want to buy a subscription.
We recommend going for the basic plan only if you're starting out and don't have too big of a customer base. However, once you start expanding, the limits can start to feel restrictive and you will have to upgrade to the Growth plan.
On the other hand, Kartra is comparatively cheaper. It also offers three plans, but their free trial lasts 30 days. Here are the subscription plans available:
If you're selling courses, the Starter plan isn't ideal. You don't get access to many essential features to interact with students, including the quizzes and webinar tools. We recommend going with the Starter plan, even though it's pricier.
While both platforms offer many similar features, their primary focuses differ. As a result, some tools available in one might not be present in the other. Here are Kajabi and Kartra’s key differences.
To sum it up, if you're looking to teach or coach, Kajabi is great if you’re keen on delivering engaging courses with a community-centric approach, all wrapped in a user-friendly website builder.
On the flip side, Kartra shines for those who need a strong marketing platform to run their funnels and sales campaigns. You get access to a variety of tools that make the task easier and hassle-free.
If you're an online business owner and require an intricate set of marketing tools to make yourself heard, Kartra is the clear winner. However, if you need a strong community-building platform, Kajabi is the more reliable of the two.
While Kartra might be cheaper, its Starter plan is very limited in what it can do, especially if you're selling courses. Comparing the Growth plans, Kajabi comes out as the more value for money out of the two.
However, if you're seeking our advice on an LMS, we'd strongly suggest considering Kourses. We’re actively working on making it the best course creation and selling platform in the market, offering a vibrant community tool, a feature-packed course builder, various membership options, and much more.
You can join the waitlist today to get exclusive access upon release!
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