Comparing Kajabi vs Clickfunnels? Delve into a detailed analysis of features, pricing, and usability to choose the right platform for your knowledge business.
By Joanna Taylor • Updated 1 November 2023
Kajabi and Clickfunnels are two platforms that stand out if you’re looking for a place to share your online courses with paying members and market them to maximize sales.
Although both platforms share a lot in common, they're also strikingly different. Kajabi shines as a hub for course creation and community engagement, whereas Clickfunnels excels in funnel building and marketing your product.
We compared the Basic plans of both platforms and put their features, strengths, and limitations head-to-head to help you make an informed decision.
Let’s dive deep into Kajabi vs Clickfunnels, comparing the good, the bad, and everything in between.
With more than a decade spent offering learning tools to educators and students, Kajabi has long come to be known as an industry leader.
Kajabi is primarily a learning management system (LMS) that allows you to host and offer your courses to paying members. Kajabi is best for educators who wish to offer the whole experience to their students seamlessly, without needing technical expertise to do so.
You get access to several course management tools, a drag-and-drop website builder, several pre-built themes, and a whole host of other features to help you create, market, and deliver your content effectively to your target audience.
Kajabi offers several features that allow you to keep your students engaged throughout the course. These allow you to have a bit more of a hands-on approach when teaching, ensuring learners feel connected beyond just watching a recorded video.
Content dripping is one example of this. The tool allows you to release your course gradually over time rather than all at once. Evenly spaced-out courses mean members keep coming back, building anticipation for upcoming content.
Quizzes and assignments are two other similar features. With quizzes, you can set up a few MCQ-styled tests for students to complete after a lesson. Assignments are similar, but they require text-based responses to questions.
You also have the option to restrict learners from proceeding with the course unless they have completed a test with a passing grade, which you decide beforehand.
You have the option to create a community within Kajabi with members of your courses. Within your community you can create Access Groups and Circles.
Picture your community as the main hangout for everyone in your course. Within this space, you've got 'Access Groups' and 'Circles'.
Think of Circles as cozy chat rooms, each focused on a specific topic. So, if you've got a burning question, you'd head over to the ‘Queries’ or ‘ QnA’ circle to chat it out.
On the other hand, 'Access Groups' are your way of grouping community members. You can whip up different Access Groups, and then handpick which group gets an invite to which Circle.
So if you have different pricing models, you can restrict certain Circles to just members on a certain plan.
Overall, Kajabi's community feature has all the functions of a good interactive platform, and users won't have to look toward third-party tools to create a virtual space for their course members.
Kajabi’s website and page builder is straightforward and easy to use – with many of the prerequisites already done for you.
To start off, you can pick from the 11 pre-built themes Kajabi provides and customize them using the page builder as you see fit.
The page builder is beginner-friendly – all essentials are neatly displayed on the left sidebar and you can easily drag and drop sections to where you want them.
Adding new pages is just as easy and you can do so by moving over to the “Pages” tab from the left sidebar.
You don't have to keep the theme vanilla. From the settings tab, Kajabi allows you to change the default font and customize the website colors to fit your brand.
Kajabi provides course creators with a set of advanced marketing features that allow you to promote, all using one tool.
Starting with email marketing, Kajabi offers a dynamic platform that allows users to craft emails from various templates or even design their own using the classic editor.
The platform is also introducing Event emails, enhancing user engagement through registration, reminders, and follow-up emails.
Affiliate marketing is another strong suit of Kajabi. You can set the feature up by clicking “Affiliate” under the Sales tab on the left sidebar.
Choose a commission and let your students know they can sign up as affiliates, that’s how easy it is.
You can also create sales funnels through the tool. When getting started, Kajabi will present eight different options for what you want your funnel to promote, these include:
Once done, the rest of the tasks are straightforward. You can add pages, edit them with the page builder, rearrange the funnel, and add email automation.
Kajabi offers a seamless experience for conducting live classes. To initiate a live class, you can head to the product settings and activate the "Live Rooms" feature.
After inputting details like the title, description, and schedule, you have the option to decide if the session recording should be accessible after the class concludes.
It's worth noting that live sessions in Kajabi are distinct. While they're integrated into the course, they're kept separate from regular modules or lessons.
Live sessions are hosted on Kajabi's proprietary video communication tool, which provides all the essentials you might need when hosting a session.
1-on-1 sessions are also possible with Kajabi, but these fall under the "Coaching" tab and aren't directly connected to your course.
Kajabi's mobile app offers a user-friendly experience tailored for both Android and iOS users. Designed with course customers in mind, accessing content on the app is straightforward.
After downloading the Kajabi mobile app and signing in, users can effortlessly locate and dive into their purchased course products hosted on the platform.
While the app starts with Kajabi's default branding, course creators can customize its appearance by integrating their logo and selecting a color scheme that resonates with their brand.
However, there's a slight hiccup when it comes to community access. Users looking to engage with communities have to download a separate app.
This not only requires additional storage space on mobile devices but can also be a bit cumbersome for those who prefer an all-in-one solution.
Clickfunnels is a well-regarded platform focusing on helping businesses create effective sales funnels to market, sell, and deliver their products or services online.
Established in 2014 by Russell Brunson and Todd Dickerson, the platform has quickly become a go-to solution for entrepreneurs and business owners looking to simplify their sales process and boost conversations.
Late last year, they released their new and improved version, Clickfunnels 2.0, which addressed many of the long-standing issues that members faced.
The latest version of Clickfunnels provides a straightforward way to design and test landing pages, run email marketing campaigns, manage affiliate programs, and create courses among other features.
Here are some of the key features that make Clickfunnels a formidable platform worth considering.
As the name hints, Clickfunnels truly shines when it comes to crafting sales funnels. You can initiate your project by selecting from 15 different templates, dubbed "Recipes," or start fresh with a blank template.
All your funnels are displayed in the ‘Funnels’ tab on the left sidebar and you can manage each by simply clicking on it.
Clickfunnels makes it easy to add a page at every step of a funnel with its range of pre-built templates. This gives you the flexibility to shape your funnel just the way you want, whether you're capturing leads or trying to sell a product.
Adding new steps or rearranging the order of your funnel is a breeze with just a few clicks. Plus, you can test it out directly on the website before going live, ensuring everything is running smoothly.
The Analytics tab on Cickfunnels provides you with information on the essentials of your website. These include:
You can access even more detailed info on the figures by going into the ‘Reporting’ tab. Besides tracking course progress, you can also monitor the net sales, opt-ins, page views, and subscriptions on your website here, along with the breakdown of how many stemmed from landing pages or funnels.
Clickfunnels offers the invaluable feature of conducting A/B testing. Users can choose to redirect a certain percentage of their traffic to a different page.
This can allow you to try out different funnels and determine which performs better and leads to more conversions.
After running the testing campaign for a predetermined duration, you can review the results in your analytics and decide whether you'd prefer to keep the A page or the B page, based on which performed better.
Clickfunnels course creator has all the essentials. You can add Modules and Lessons and upload your content natively on the platform.
You also have the option to drip your content over a period of time and select different membership options or make your course free.
One feature that seems to missing is the ability to conduct quizzes for particular lessons or offer certifications for those who have completed the course.
Both Kajabi and Clickfunnels have various plans for different pricing needs. Kajabi comes with three different options:
They also offer a 14-day free trial, allowing you to explore the platform and determine whether it meets your needs. Should you decide it's not a fit, you can opt out before the trial ends without having paid a cent.
The Basic plan is best if you’re just getting started and don't have an audience yet. However, once your course starts gaining some traction, upgrading will become a necessity as the plan allows a limited number of products, funnels, and active customers.
Clickfunnels is similar, it also comes with three plans:
They too offer a 14-day free trial so you can get the lay of the land before committing.
Clickfunnels' basic plan is not only more affordable but also provides higher limits compared to Kajabi. If you offer just one course and don't require more than one site, the Basic plan suffices, and you won't need an upgrade.
Although both platforms are similar in some aspects, they also have their differences. Here is a list of areas where they differ:
The choice between which of the two platforms is best for you hinges on what your main focus is and what you're looking for in a platform.
If your focus is on educating and interacting with your audience, Kajabi is the better of the two. You get the feature to build a community, provide quizzes and certifications, and make the overall learning experience feel smoother for the student.
Clickfunnels is best if you need a platform for improved marketing functionalities. They allow you to conduct A/B testing, have a better funnel builder, and have more templates to work with. Plus, its Basic plan is the cheaper of the two and offers greater limits.
However, if you need a platform that does it all, consider Kourses. It's a solid choice for those in the online course, e-learning, or expert business realm.
Plus, if creating a community around your brand is something you're keen on, Kourses could be up your alley. It combines some good aspects of both Kajabi and Clickfunnels, making it a handy platform for various needs.
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