Kajabi vs Clickfunnels: Ultimate Comparison Guide (2023)

Comparing Kajabi vs Clickfunnels? Delve into a detailed analysis of features, pricing, and usability to choose the right platform for your knowledge business.

Joanna Taylor

By Joanna Taylor  •  Updated 1 November 2023

Kajabi vs Clickfunnels

Kajabi and Clickfunnels are two platforms that stand out if you’re looking for a place to share your online courses with paying members and market them to maximize sales. 

Although both platforms share a lot in common, they're also strikingly different. Kajabi shines as a hub for course creation and community engagement, whereas Clickfunnels excels in funnel building and marketing your product. 

We compared the Basic plans of both platforms and put their features, strengths, and limitations head-to-head to help you make an informed decision.

Kajabi vs Clickfunnels at a Glance

Comparing features of Kajabi vs Clickfunnels

Let’s dive deep into Kajabi vs Clickfunnels, comparing the good, the bad, and everything in between.


With more than a decade spent offering learning tools to educators and students, Kajabi has long come to be known as an industry leader.


Kajabi is primarily a learning management system (LMS) that allows you to host and offer your courses to paying members. Kajabi is best for educators who wish to offer the whole experience to their students seamlessly, without needing technical expertise to do so. 

You get access to several course management tools, a drag-and-drop website builder, several pre-built themes, and a whole host of other features to help you create, market, and deliver your content effectively to your target audience.

Kajabi Main Features Overview

1. Interactive Features

Kajabi offers several features that allow you to keep your students engaged throughout the course. These allow you to have a bit more of a hands-on approach when teaching, ensuring learners feel connected beyond just watching a recorded video. 

Content dripping is one example of this. The tool allows you to release your course gradually over time rather than all at once. Evenly spaced-out courses mean members keep coming back, building anticipation for upcoming content.

Quizzes and assignments are two other similar features. With quizzes, you can set up a few MCQ-styled tests for students to complete after a lesson. Assignments are similar, but they require text-based responses to questions.

Kajabi Quiz Setup

You also have the option to restrict learners from proceeding with the course unless they have completed a test with a passing grade, which you decide beforehand. 

2. Community Building

You have the option to create a community within Kajabi with members of your courses. Within your community you can create Access Groups and Circles. 

Picture your community as the main hangout for everyone in your course. Within this space, you've got 'Access Groups' and 'Circles'. 

Think of Circles as cozy chat rooms, each focused on a specific topic. So, if you've got a burning question, you'd head over to the ‘Queries’ or ‘ QnA’ circle to chat it out.

On the other hand, 'Access Groups' are your way of grouping community members. You can whip up different Access Groups, and then handpick which group gets an invite to which Circle.

Kajabi Communities

So if you have different pricing models, you can restrict certain Circles to just members on a certain plan. 

Overall, Kajabi's community feature has all the functions of a good interactive platform, and users won't have to look toward third-party tools to create a virtual space for their course members.

3. Website Builder

Kajabi’s website and page builder is straightforward and easy to use – with many of the prerequisites already done for you.

To start off, you can pick from the 11 pre-built themes Kajabi provides and customize them using the page builder as you see fit. 

The page builder is beginner-friendly – all essentials are neatly displayed on the left sidebar and you can easily drag and drop sections to where you want them. 

Adding new pages is just as easy and you can do so by moving over to the “Pages” tab from the left sidebar. 

You don't have to keep the theme vanilla. From the settings tab, Kajabi allows you to change the default font and customize the website colors to fit your brand.

4. Marketing Features

Kajabi provides course creators with a set of advanced marketing features that allow you to promote, all using one tool.

Starting with email marketing, Kajabi offers a dynamic platform that allows users to craft emails from various templates or even design their own using the classic editor. 

The platform is also introducing Event emails, enhancing user engagement through registration, reminders, and follow-up emails.

Affiliate marketing is another strong suit of Kajabi. You can set the feature up by clicking “Affiliate” under the Sales tab on the left sidebar. 

Choose a commission and let your students know they can sign up as affiliates, that’s how easy it is. 

You can also create sales funnels through the tool. When getting started, Kajabi will present eight different options for what you want your funnel to promote, these include: 

  1. Freebie
  2. Sales Page
  3. Product Launch
  4. Zoom Webinar
  5. Free Book
  6. Coaching Campaign
  7. Simple Sales Page
  8. Blank Funnel
Kajabi Funnels

Once done, the rest of the tasks are straightforward. You can add pages, edit them with the page builder, rearrange the funnel, and add email automation. 

5. Coaching and Live Sessions 

Kajabi offers a seamless experience for conducting live classes. To initiate a live class, you can head to the product settings and activate the "Live Rooms" feature. 

After inputting details like the title, description, and schedule, you have the option to decide if the session recording should be accessible after the class concludes. 

It's worth noting that live sessions in Kajabi are distinct. While they're integrated into the course, they're kept separate from regular modules or lessons. 

Live sessions are hosted on Kajabi's proprietary video communication tool, which provides all the essentials you might need when hosting a session. 

1-on-1 sessions are also possible with Kajabi, but these fall under the "Coaching" tab and aren't directly connected to your course.

6. Mobile App 

Kajabi's mobile app offers a user-friendly experience tailored for both Android and iOS users. Designed with course customers in mind, accessing content on the app is straightforward.
After downloading the Kajabi mobile app and signing in, users can effortlessly locate and dive into their purchased course products hosted on the platform.

While the app starts with Kajabi's default branding, course creators can customize its appearance by integrating their logo and selecting a color scheme that resonates with their brand.

However, there's a slight hiccup when it comes to community access. Users looking to engage with communities have to download a separate app. 

This not only requires additional storage space on mobile devices but can also be a bit cumbersome for those who prefer an all-in-one solution.

Kajabi Pros

Enhanced Learner Engagement: Kajabi's interactive features, such as content dripping, quizzes, and assignments, ensure that students remain engaged and connected throughout the course.
Structured Learning Path: The platform allows course creators to set prerequisites for progression. By restricting learners from moving forward unless they achieve a passing grade or watch the previous lesson, educators can ensure students stay informed.
Built-in Community Features: With Kajabi, there's no need to rely on third-party tools to build a community. The platform allows course creators to set up Access Groups and Circles.
Flexible Access Control: The Access Groups feature provides course creators with the flexibility to control which members can access specific Circles. This is especially useful for those who have different pricing models or want to offer exclusive content to certain members.
Intuitive Website Builder: Kajabi eliminates the need for a separate website builder. With pre-built themes and a drag-and-drop page builder, even beginners can easily set up and customize their website.

Kajabi Cons

Pricing: Kajabi's pricing plans lean towards the premium end, and the cost continues to increase as your customer base grows.
Email Marketing: While basic email marketing functions and standard campaigns will perform great on Kajabi, you will need to switch over to a dedicated email marketing platform for more sophisticated needs.
Mobile App: Kajabi has two separate apps, one for courses, and the other for communities. This can be a bit much and make members turn away. Juggling two apps not only consumes more device storage but also complicates tracking and engagement for users.
Products: You can't sell physical products natively on Kajabi. You will have to rely on third-party platforms such as Shopify or Zapier to handle that aspect.


Clickfunnels is a well-regarded platform focusing on helping businesses create effective sales funnels to market, sell, and deliver their products or services online.


Established in 2014 by Russell Brunson and Todd Dickerson, the platform has quickly become a go-to solution for entrepreneurs and business owners looking to simplify their sales process and boost conversations. 

Late last year, they released their new and improved version, Clickfunnels 2.0, which addressed many of the long-standing issues that members faced.

The latest version of Clickfunnels provides a straightforward way to design and test landing pages, run email marketing campaigns, manage affiliate programs, and create courses among other features.

Clickfunnels Features Overview

Here are some of the key features that make Clickfunnels a formidable platform worth considering. 

1. Funnels

As the name hints, Clickfunnels truly shines when it comes to crafting sales funnels. You can initiate your project by selecting from 15 different templates, dubbed "Recipes," or start fresh with a blank template.

Clickfunnels Funnels

All your funnels are displayed in the ‘Funnels’ tab on the left sidebar and you can manage each by simply clicking on it. 

Clickfunnels makes it easy to add a page at every step of a funnel with its range of pre-built templates. This gives you the flexibility to shape your funnel just the way you want, whether you're capturing leads or trying to sell a product. 

Adding new steps or rearranging the order of your funnel is a breeze with just a few clicks. Plus, you can test it out directly on the website before going live, ensuring everything is running smoothly. 

2. Analytics 

The Analytics tab on Cickfunnels provides you with information on the essentials of your website. These include:

  • Total Orders
  • Total Opt-ins
  • Total Pageviews
  • Conversion Rate
Clickfunnels Overview

You can access even more detailed info on the figures by going into the ‘Reporting’ tab. Besides tracking course progress, you can also monitor the net sales, opt-ins, page views, and subscriptions on your website here, along with the breakdown of how many stemmed from landing pages or funnels.

3. Split Testing

Clickfunnels offers the invaluable feature of conducting A/B testing. Users can choose to redirect a certain percentage of their traffic to a different page.

This can allow you to try out different funnels and determine which performs better and leads to more conversions.

Clickfunnels Product Launch Funnel

After running the testing campaign for a predetermined duration, you can review the results in your analytics and decide whether you'd prefer to keep the A page or the B page, based on which performed better.

4. Course Creator

Clickfunnels course creator has all the essentials. You can add Modules and Lessons and upload your content natively on the platform.

Clickfunnels Create Course

You also have the option to drip your content over a period of time and select different membership options or make your course free. 

One feature that seems to missing is the ability to conduct quizzes for particular lessons or offer certifications for those who have completed the course.

Clickfunnels Pros

Detailed Analytics: Users can see a thorough representation of the numbers and figures related to their website, including where the traffic came from, and whether it led to conversions.
Easy A/B Testing: You can conveniently conduct split testing for various pages and set the percentage of traffic divided between the two to determine the effects that certain tweaks have on conversions.
Easy to Use Sales Funnel Builder: You don't have to be too tech-savvy to get started with funnels. All aspects are beginner-friendly and don't take much time to get accustomed to.
Course Creation: Clickfunnels gives you the option to use a pre-built template for courses, where you only have to add content while the structure is already built. This can save users considerable time.

Clickfunnels Cons

No Certifications: Clickfunels doesn't have the option to create certifications and offer them to members who have completed a course. You will have to rely on third-party platforms to do so.
No Quizzes and Assignments: You can't test your students by offering quizzes or assignments for modules or lessons. This can make your course feel less interactive.

Kajabi vs Clickfunnels Pricing

Both Kajabi and Clickfunnels have various plans for different pricing needs. Kajabi comes with three different options:

Basic Plan: $149 /month
Growth Plan: $199 /month
Pro Plan: $399 /month

They also offer a 14-day free trial, allowing you to explore the platform and determine whether it meets your needs. Should you decide it's not a fit, you can opt out before the trial ends without having paid a cent.

Clickfunnels Pricing Table

The Basic plan is best if you’re just getting started and don't have an audience yet. However, once your course starts gaining some traction, upgrading will become a necessity as the plan allows a limited number of products, funnels, and active customers. 

Clickfunnels is similar, it also comes with three plans:

Basic Plan: $127 /month
Pro Plan: $157 /month
Funnel Hacker Plan: $208 /month

They too offer a 14-day free trial so you can get the lay of the land before committing.

Kajabi Pricing Table

Clickfunnels' basic plan is not only more affordable but also provides higher limits compared to Kajabi. If you offer just one course and don't require more than one site, the Basic plan suffices, and you won't need an upgrade.

Kajabi vs Clickfunnels Key Differences

Although both platforms are similar in some aspects, they also have their differences. Here is a list of areas where they differ:

Community Feature: Unlike Kajabi, Clickfunnels does not provide a built-in community feature for course creators to interact with their students and for students to interact with each other.
Certifications: Kajabi allows course creators to provide certifications to students upon course completion, a feature that is not available in Clickfunnels.
Interactive Elements: Kajabi allows course creators to conduct quizzes and assignments after each lesson and restrict students from moving forward with the course unless they have passed their test, this feature isn't available in Clickfunnels.
Selling Physical Products: You can natively sell physical products on Clickfunnels, but with Kajabi, you'll need to rope in third-party platforms to get this done.

Kajabi vs Clickfunnels – Choosing the Right Platform for You

The choice between which of the two platforms is best for you hinges on what your main focus is and what you're looking for in a platform. 

If your focus is on educating and interacting with your audience, Kajabi is the better of the two. You get the feature to build a community, provide quizzes and certifications, and make the overall learning experience feel smoother for the student. 

Clickfunnels is best if you need a platform for improved marketing functionalities. They allow you to conduct A/B testing, have a better funnel builder, and have more templates to work with. Plus, its Basic plan is the cheaper of the two and offers greater limits.

However, if you need a platform that does it all, consider Kourses. It's a solid choice for those in the online course, e-learning, or expert business realm. 

Plus, if creating a community around your brand is something you're keen on, Kourses could be up your alley. It combines some good aspects of both Kajabi and Clickfunnels, making it a handy platform for various needs.

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