ClickFunnels vs Kartra: A Detailed Comparison

Trying to choose the best sales funnel builder for your online business? We've got your back! We've done the research to share what you need to know to make an educated decision.

Joanna TaylorJoanna Taylor

By Joanna Taylor  •  Updated 25 October 2024

Clickfunnels vs KartraClickfunnels vs Kartra

You're probably here because you've been comparing sales funnel builders to help you build or grow your online business.

You probably don't need me to tell you that clickfunnels vs Kartra are two of the most popular options if you're ready to build sales funnels.

These tools can also help you create membership sites, manage email marketing, and convert customers across your entire business.

In this guide, we'll compare kartra vs clickfunnels. We'll evalute the key features of kartra and clickfunnels, with a focus on the things that will make the biggest difference to your online marketing business.

ClickFunnels vs Kartra - At a Glance

Both ClickFunnels and Kartra provide tools to build websites, market products, and manage customer relationships.

However, ClickFunnels focuses primarily on creating sales funnels and driving conversions.

On the other hand, Kartra offers a full suite of tools for marketing, including automation, email marketing, and more—making it a versatile choice for businesses looking to centralize their digital marketing activities.

ClickFunnels vs Kartra - Features Comparison

A little about ClickFunnels

ClickFunnels is a powerful sales funnel builder launched in 2014.

It provides pre-built sales funnel templates, an easy drag-and-drop editor, and integrations to help businesses build and optimize their funnels effectively.

Clickfunnels vs Kartra Homepage

ClickFunnels is well known for building high converting sales funnels and includes multiple funnel templates that users can choose from to create customized sales pages.

ClickFunnels Main Features Overview

Feature 1: Sales Funnels

ClickFunnels provides an intuitive way to build effective sales funnels that help convert visitors into paying customers.

You can choose from a range of sales funnels templates that are proven to be high-converting. Each funnel is customizable, allowing you to modify it to suit your specific product or audience.

The platform guides you step-by-step, making it easy to design, tweak, and optimize your funnel to generate more sales. ClickFunnels is all about driving conversion and maximizing the value of every lead.

Feature 2: Landing Pages

ClickFunnels features a powerful drag-and-drop editor that allows users to create customized landing pages quickly and effectively.

The landing page builder is equipped with color-coded elements that make it easy to distinguish between different sections, such as rows, columns, and content. It’s particularly user-friendly, enabling even beginners to create professional-looking web pages without coding skills.

The pre-built landing page templates are also industry-specific, helping users build landing pages that cater to their niche. ClickFunnels' landing pages are optimized for conversions, giving businesses the tools they need to capture leads effectively.

Feature 3: Membership Sites

ClickFunnels helps users set up membership sites that can generate recurring revenue.

The membership site feature is simple to use and includes pre-built templates to make the process quick. It’s ideal for creators offering premium content or subscription-based products.

Membership site creation through ClickFunnels also allows integration with existing sales funnels, making it a streamlined process for customers to purchase and access exclusive content.

While it lacks some customization features, it does offer a straightforward and effective solution for monetizing digital content.

Feature 4: A/B Testing

ClickFunnels allows users to easily set up A/B tests (split testing) on landing pages, sales funnels, and email campaigns.

With A/B testing, users can experiment with different page layouts, headlines, or calls to action to determine what works best for their audience. ClickFunnels provides clear metrics on page performance to help users identify the winning variant.

Although ClickFunnels limits users to testing two variations at once, the platform's A/B testing feature is an invaluable tool for optimizing conversion rates and ensuring that your sales funnel is performing at its best.

Feature 5: Customer Support Tools

ClickFunnels includes customer support tools designed to enhance user engagement and facilitate communication.

One standout feature is the ability to integrate live chat, allowing users to provide real-time support to potential customers. This is key for keeping leads engaged and guiding them through the buying journey.

ClickFunnels also has an active community of users, offering peer-to-peer support through forums and Facebook groups, such as the Funnel Hacker Forum. The community-building features encourage collaboration and knowledge-sharing, making it easier for users to solve problems and improve their funnels.

Feature 6: One-Click Upsells and Downsells

ClickFunnels offers powerful upsell and downsell capabilities, allowing you to increase the average value of every customer transaction.

With just a single click, users can present additional products or offers during the checkout process, which encourages customers to buy more. This feature is extremely effective in boosting revenue without having to acquire new customers.

The setup process is simple, with customizable templates for upsell pages. These upsells and downsells integrate seamlessly with your sales funnel, keeping the user experience smooth.

Feature 7: Order Bumps

Another revenue-boosting feature in ClickFunnels is order bumps. This allows users to add complementary products to their sales funnel right on the checkout page.

An order bump is presented as an optional checkbox that customers can click to add a related product to their cart. This subtle but effective sales tactic can lead to significant increases in average order value.

Order bumps are easy to configure and can be added to any funnel with just a few clicks, making it a powerful way to maximize revenue from existing leads.

Feature 8: Affiliate Management with Backpack

ClickFunnels has a built-in affiliate management tool called Backpack, which allows you to create and manage affiliate programs.

Users can set commission structures, track performance, and manage payouts all within the ClickFunnels platform. Backpack helps you recruit affiliates to promote your products, expanding your reach and boosting sales.

The tool also integrates with existing funnels, making it easier to track affiliate-driven traffic and sales, thereby providing a hands-off marketing strategy to grow your business.

Feature 9: Follow-Up Funnels

ClickFunnels includes an email marketing tool called Follow-Up Funnels. This feature allows users to build follow-up sequences for leads and customers, making it easier to nurture prospects and convert them into repeat customers.

Follow-Up Funnels can be used to send email broadcasts, automated sequences, and SMS messages, ensuring customers stay engaged throughout their journey. While it lacks some of the advanced automation capabilities of Kartra, it’s a helpful tool for users looking to maintain consistent communication.

ClickFunnels Pros

Highly Focused Sales Funnel Tool: ClickFunnels is very effective for building converting sales funnels, allowing users to focus on generating sales through well-structured funnels.
User-Friendly Interface: ClickFunnels has a simple, easy-to-use interface that doesn't require technical expertise, making it accessible even to beginners without coding experience.
Great Community: ClickFunnels has a large, active user community for peer support, providing an added layer of assistance for troubleshooting and brainstorming.
Extensive Funnel Templates: ClickFunnels provides numerous funnel templates for building sales funnels that are optimized for high conversion rates, helping users get started quickly.
Integrations with Third-Party Tools: ClickFunnels offers several integrations with other popular tools such as email marketing services and payment gateways, making it easier to incorporate into your existing tech stack.
Quick Setup: With pre-built templates and intuitive customization options, users can set up sales funnels quickly without extensive technical knowledge.
Order Bump & Upsell Features: ClickFunnels helps users increase the average order value with easy-to-implement order bumps, upsells, and downsells.
ClickFunnels 2.0 Enhancements: The recent version adds Follow-Up Funnels, expanded page templates, and a funnel builder with improved capabilities.

ClickFunnels Cons

Limited Email Marketing Capabilities: ClickFunnels lacks the advanced email marketing automation features that Kartra offers, which makes it less effective for users wanting detailed automation.
Expensive for Beginners: Pricing can be higher compared to other tools, especially for small businesses or individuals just getting started with online businesses.
Limited Customization for Membership Sites: While ClickFunnels offers membership site capabilities, the customization options are more limited compared to other dedicated platforms.
Restricted A/B Testing Variants: ClickFunnels only allows for two variations during split testing, which can limit the depth of optimization for those wanting to test multiple variants.
Limited Built-In Analytics: ClickFunnels provides basic metrics, but lacks the depth of sales funnel analytics tools that some other platforms, like Kartra, offer for tracking customer behavior in detail.
High Cost for Features Provided: Compared to more comprehensive platforms like Kartra, ClickFunnels can feel overpriced for the feature set available, especially if you need multiple features such as a follow-up funnel builder and CRM.

A little about Kartra 

Kartra is a complete marketing platform that includes sales funnels, email marketing automation, landing page creation, membership site management, and much more.

Kartra vs Clickfunnels Homepage

It's well-suited for those who want an all-in-one platform for building marketing campaigns, creating online courses, and managing customer relationships.

Kartra Main Features Overview

Feature 1: Email Marketing Automation

Kartra's email marketing automation is one of its standout features.

Kartra Mail, the platform's email tool, allows users to create and send automated email campaigns with ease. Users can create behavior-based sequences that respond to customer actions, helping to guide prospects through the sales funnel.

The system also includes detailed analytics, providing insights into open rates, click-through rates, and more.

Kartra's advanced automation tools, like "if-then" logic, make it possible to segment audiences and tailor messages to individual preferences, ultimately boosting engagement and conversion rates.

Feature 2: Membership Sites

Kartra offers robust membership site features that help users create a recurring income stream.

The platform allows for the creation of multiple membership tiers, which can help to cater to different customer needs and preferences.

It provides tools for content gating, drip content scheduling, and the management of subscription access, all in a very intuitive setup.

Kartra’s membership site also includes engagement tools, such as quizzes and surveys, to keep members involved.

Built-in automation ensures that access, billing, and content delivery are streamlined, making it a complete solution for users looking to monetize their knowledge or content.

Feature 3: Calendar and Scheduling

Kartra's built-in calendar feature is a versatile tool for managing appointments and events.

This feature is perfect for coaches, consultants, or anyone who needs to manage their schedule efficiently. You can use it to book one-on-one sessions, group sessions, or even automated classes.

Kartra's calendar can also be integrated directly into your sales funnels, creating a seamless experience for potential clients who want to book sessions after seeing your content.

It’s designed to make appointment management hassle-free, reducing friction in the customer journey and making it easier to convert leads into clients.

Feature 4: Video Hosting

Kartra provides in-built video hosting, which adds an extra layer of value for content marketers.

With Kartra’s video hosting, users can upload videos directly to the platform and add them to landing pages, emails, or membership sites. This eliminates the need for third-party video hosting services and helps keep everything centralized.

Additionally, Kartra's video feature includes viewer analytics, call-to-action pop-ups, and the ability to tag viewers based on their behavior.

These interactive features make videos more engaging and offer insights into viewer activity, enhancing lead nurturing efforts.

Feature 5: Affiliate Management

Kartra's affiliate management feature makes it easy for users to build and manage affiliate programs.

The platform allows users to create unique tracking links for affiliates, set commission levels, and even handle automated payments.

Kartra's affiliate program management system is flexible and provides an opportunity to expand a product's reach by leveraging third-party promoters.

The built-in analytics help track affiliate performance, providing insights into which affiliates are driving the most sales.

This feature is particularly useful for scaling businesses, as it turns customers and partners into brand advocates without needing additional tools or plugins.

Feature 6: Built-In CRM Tools

Kartra features a customer relationship management (CRM) tool to help you track your leads and customers throughout their lifecycle.

With built-in CRM tools, you can monitor user behavior, tag customers for better segmentation, and create personalized experiences. Kartra's CRM is integrated into its entire ecosystem, which helps centralize customer data and streamline communication.

The CRM also plays a crucial role in automated follow-ups, allowing you to nurture leads more effectively based on their actions and preferences.

Feature 7: Helpdesk Integration

Kartra includes an integrated helpdesk feature that makes providing customer support a breeze.

The helpdesk comes with live chat and ticketing systems, allowing you to manage customer inquiries effectively. Integrating customer support into your marketing platform ensures that every aspect of your customer journey—from acquisition to support—is seamless.

This help desk feature is especially useful for maintaining customer satisfaction, as it provides timely assistance and builds trust in your brand.

Feature 8: Behavioral Adaptive Marketing

Kartra's Behavioral Adaptive Marketing (BAM) is a powerful feature that allows users to adapt their marketing messages based on user actions.

With BAM, Kartra can dynamically change content within emails, landing pages, or offers based on how users interact with the platform.

This level of personalization leads to higher conversion rates, as customers see offers that are more relevant to their interests.

This adaptive feature takes automation to the next level, making Kartra an excellent choice for users looking to deliver highly targeted, personalized marketing experiences.

Feature 9: Unlimited Funnels and Web Page Builder

With Kartra, users can build unlimited funnels to market and sell their products. The platform’s web page builder uses drag-and-drop technology, allowing users to create sales pages, landing pages, and other types of web pages easily.

This all-in-one platform makes it easy for users to manage everything in one place, from creating sales funnels to building out entire websites for their online businesses. The page builder includes pre-made templates for sales pages, allowing for a quick setup and consistent branding.

Kartra Pros

All-in-One Marketing Solution: Kartra provides everything you need for marketing in one platform, including sales funnels, email marketing automation, membership sites, and more, which reduces the need for multiple tools.
Advanced Automation Capabilities: You can automate various aspects of your marketing, improving efficiency. Kartra's automation includes if-then logic and advanced customer journey mapping, making it easier to personalize the user experience.
Good Value for Money: Compared to ClickFunnels, Kartra offers more tools at a lower price point, which makes it ideal for businesses looking for a cost-effective all-in-one marketing solution.
Built-In Affiliate Management: Kartra includes a robust affiliate management feature with tools for managing, tracking, and paying affiliates. This helps users expand their reach without additional third-party software.
Comprehensive Analytics: Kartra's built-in analytics provide deeper insights into customer behavior, enabling better tracking of campaigns and marketing performance.
Membership Site Capabilities: Kartra provides more flexibility in building membership sites, including multiple membership levels, drip content, and integrated community features, which are great for content creators.
Video Hosting & Interactive Features: With video hosting and interactive tagging features, Kartra allows users to deliver engaging video content without needing third-party tools.
Integrated CRM and Helpdesk: Kartra’s CRM and helpdesk integration provide an all-encompassing approach to managing customer relationships and support within one platform.

Kartra Cons

Complex Learning Curve: The sheer number of features can make Kartra a bit overwhelming for beginners. Unlike ClickFunnels, it requires more time to understand how all its functionalities work together.
Slower Performance: The platform is sometimes criticized for being less responsive compared to ClickFunnels. Users have noted that the interface can be laggy, which can impact the overall user experience.
Interface Complexity: The user interface, while feature-rich, is less intuitive than ClickFunnels. This makes initial setup and customization more challenging, especially for those new to marketing platforms.
Higher Price for Advanced Features: While Kartra's entry-level pricing is competitive, accessing all its features requires a more expensive plan, which can be costly for smaller businesses.
Limited Integration Options: Compared to ClickFunnels, Kartra has fewer native integrations with other popular tools, which may necessitate the use of Zapier for connecting with external apps.
Limited Page Builder Customization: The page builder in Kartra, while effective, lacks the fluidity and flexibility found in dedicated page builders, which could be a limitation for users seeking extensive design customization.

ClickFunnels vs Kartra - Pricing Overview

ClickFunnels Pricing Summary

Clickfunnels vs Kartra Pricing

Clickfunnels have been recently testing and trialling new pricing plans. As of the writing of this guide, their pricing was as follows:

  • Startup Plan ($97/month): 3 brand workspaces, 3 team members, unlimited funnels, unlimited courses, unlimited members, unlimited contacts, unlimited pages, unlimited domains.
  • Pro Plan ($297/month): 10 brand workspaces, 10 team members, unlimited funnels, unlimited courses, unlimited members, unlimited contacts, unlimited pages, unlimited domains.

Kartra Pricing Summary

  • Starter Plan ($119/month): 1 domain, 2,500 contacts, 5 team members, basic funnels and landing pages.
  • Growth Plan ($229/month): 3 domains, 12,500 contacts, 10 team members, advanced email and webinars.
  • Professional Plan ($549/month): 5 domains, 25,000 contacts, 20 team members, full suite with calendar, helpdesk, and advanced analytics.
  • Enterprise Plan: Custom pricing with tailored features for large-scale needs.
Kartra vs Clickfunnels Pricing

Kartra tends to offer more features at a slightly lower price compared to ClickFunnels, which is more expensive but offers simplicity and specific funnel-building strengths.

ClickFunnels vs Kartra - Key Differences

  • Focus on Funnels: ClickFunnels is more specialized in building sales funnels, while Kartra provides a wide range of marketing tools.
  • Automation: Kartra's automation is more advanced compared to ClickFunnels.
  • Learning Curve: ClickFunnels is easier to learn, whereas Kartra may require more time to master.
  • Page Builder: ClickFunnels' drag-and-drop page builder is slightly easier to use compared to Kartra's.
  • Affiliate Management: Both tools have affiliate features, but Kartra's system is more robust.
  • Pricing Flexibility: Kartra offers more value at lower pricing, while ClickFunnels offers an easier learning experience.

ClickFunnels vs Kartra - Choosing the Right Platform for You

If you're looking for a simple, user-friendly platform specifically for building sales funnels, ClickFunnels may be the better choice.

However, if you need a more comprehensive solution that integrates email marketing, affiliate management, and automation, Kartra could be the better fit.

Small businesses and beginners might find ClickFunnels appealing for its ease of use, while larger organizations or those needing more advanced features might prefer Kartra for its flexibility and pricing options.

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